Hannaru Naru Box Lets Retailers Test K-Beauty Brands Before Wholesale Orders

Buyers pick up to five samples from 120 options across 30 Korean brands, test them in one tracked box, then message the brands directly about wholesale terms.

SEOUL, SOUTH KOREA, November 10, 2026 /EINPresswire.com/ -- Hannaru, a B2B marketplace connecting overseas retailers directly with Korean beauty brands, is inviting retail buyers to test products before committing to a wholesale order through its Naru Box sampling program.

For many independent beauty stores, online shops and distributors, the hardest step in adding Korean brands is the first order. Suppliers usually ask for a minimum order quantity before the buyer has seen the texture, the packaging or the label. The Naru Box is designed to remove that guesswork.

How the Naru Box works
1. Build a box: buyers choose up to five samples from 120 options across 30 Korean brands, from skincare to niche fragrance. Most samples are free.
2. Enter an address: a flat shipping rate for each destination is shown before checkout, and buyers who are a good fit for the brands have shipping covered.
3. Receive and test: each box is shipped once and tracked door to door, so buyers can test the products themselves or with their own customers.

"Retail buyers told us the hardest step is the first order. They are asked to commit to a minimum quantity before they have touched the product," said Sung Jin Kim, Founder and CEO of Hannaru. "The Naru Box lets a buyer feel the texture, check the label and test a line with their own customers first. Then they can talk to the brand directly."

After testing, buyers message brand managers on Hannaru to ask about pricing, minimum order quantities and certifications. The platform lists more than 200 verified Korean brands, with product specifications and certification documents in one place and no exporters or trading layers in between. Buyers who want to understand how Korean beauty wholesale works on the platform can compare brands, request documents and contact brand teams from a single account.

Buyers in the European Union and the United Kingdom face extra steps before a first order, including CPNP or SCPN notification, a Responsible Person and compliant labels. Hannaru's Korean skincare wholesale guide for Europe and the UK explains these requirements in plain language.

Retailers, e-commerce sellers and distributors can build a box at https://hannaru.com/naru-box?utm_source=einpresswire&utm_medium=press_release&utm_campaign=naru_box_nov

About Hannaru
Hannaru is a B2B wholesale marketplace for Korean beauty, operated by KMONDS Corp. in Seoul. It connects overseas retailers, distributors and online sellers directly with Korean beauty brands, from first sample to wholesale order.

Sung Jin Kim
KMONDS Corp. (Hannaru)